Ray Camacho, Jr.
Founder, Asset Velocity Operations Group | General Manager, Sonsray Inc.
Ray Camacho, Jr. is the founder of Asset Velocity Operations Group, where he advises ownership teams, private equity partners, and operators on margin protection, inventory velocity, and fixed operations performance across heavy-duty dealership and fleet networks. He has spent 25 years leading fixed operations, parts, service, and rental fleet performance across the heavy truck, heavy equipment, and commercial dealership industries.
Ray Camacho, Jr. has spent 25 years leading fixed operations, parts, service, and rental fleet performance across the heavy truck, heavy equipment, and commercial dealership industries.
He currently serves as General Manager at Sonsray Inc. in Fontana, California, where he carries full P&L responsibility for a CASE Machinery dealership location spanning sales, service, parts, and new equipment.
His career has moved through the counter, the branch, and the network. Ray began at Bayshore International Trucks in 2001, progressing over ten years from Branch Manager to Director of Parts.
He went on to direct regional parts operations for Velocity Vehicle Group, one of the largest commercial truck dealership networks in the western United States, before joining Allegiance Trucks as Vice President of Fixed Operations and later Senior Vice President of Parts Operations, overseeing parts across 35 locations for a private-equity-backed dealership group. From 2022 to 2025, he operated as Principal Consultant at Auctus Consulting Services, delivering fixed operations turnarounds and interim leadership to commercial dealerships, equipment rental operations, and parts businesses.
Selected Results
- Scaled parts revenue by more than 25% across a 35-location dealership network within two years (Allegiance Trucks).
- Built and launched a centralized remote parts call center with integrated VoIP, reducing missed customer calls by 90% and hold times by 72% (Allegiance Trucks).
- Improved overall operational efficiency by 20% across a high-growth dealership network (Allegiance Trucks).
- Integrated four dealership acquisitions and established an outside sales function, recruiting 22 employees to build a new account management structure (Allegiance Trucks).
- Negotiated bulk purchasing agreements generating $500,000 in additional savings, and launched a private label program across the top 100 A-mover parts (Allegiance Trucks).
- Managed more than $15 million in parts inventory across multiple branches and eliminated $600,000 in obsolete inventory through targeted liquidation and optimized reorder points (Velocity Vehicle Group).
- Delivered a 20% parts sales increase in the first quarter through a new parts delivery program, reduced equipment downtime by 25%, and improved rental order fulfillment by 30% (consulting engagement, Clairmont Equipment).
- Improved client profitability by 25% and customer retention by 30% across 20+ commercial truck businesses (consulting engagements, Auctus Consulting Services).
Leadership Perspective
Education
Ray brings a hands-on operator’s perspective to complex heavy-duty networks, combining two and a half decades of dealership experience with a practical approach to margin protection, inventory velocity, asset utilization, and operational execution. His work centers on standardized operating models, KPI frameworks, and centralized infrastructure that hold up as a network grows. He works fluently in dealer management systems, including Procede Software and CDK Global.
- Azusa Pacific University, Bachelor’s Degree, Organizational Leadership
- The University of Texas at Austin, Post Graduate Program, Data Science & Business Analytics
- UCLA Anderson School of Management, Executive Dealership Leadership Program
- National Automobile Dealers Association, Dealer Academy, Automotive Business Management